Welcome to the Month of July!

Dear Colleagues.

Greetings to you all.

Welcome to the month of July and most importantly to the second half of the year 2024. I Wish us a very successful and eventful new month – July.

We acknowledge the present difficult economy situation we are in as a country and pray for our businesses to get better.

Below are highlights of major events that happened in the month of June 2024

EXMAN Student Engagement Programme

On Monday June 24, 2024, the Association had an interactive session with the University of Lagos

Creative Arts Students’ Association – CASA to kick start their week at the school campus. The aim of the session was to introduce and expose the students to the Basics of Experiential Marketing, career opportunities and growth potentials as well as strategic insights crucial for a future in Experiential Marketing.

The event was well attended by the Creative and Performing Arts’ students at the University.

EXMAN also presented a gift of N50,000.00 (Fifty Thousand Naira Only) to the Students’ Association.


Meeting with The Heads of Sectorial Groups (HASG) and The Director General ARCON

Heads of Marketing Communications Sectorial Bodies which include EXMAN, MIPAN, AAAN, ADVAN and OAAN had a crucial meeting with the Director General ARCON on Thursday June 27, 2024.

The meeting discussed and addressed issues related to the digital / social media regulations in Nigeria.

The meeting centered around the functionalities of the Advertisers, the Agencies, Content Creators and other stakeholders.

Meeting agreed on the need for continuous engagement and the need to possibly workshop the regulations as it relates to social media, definition/understanding of what constitutes advertising on these platforms, challenges as related to scope, platform peculiarities, content classification, use of stock images, use of AI generated images etc. as well as Vetting/vetting process, control/tracking, enforcement & penalties, awareness and education across the ecosystem, etc.

The meeting also highlighted the opportunities for the local creative industry to take advantage of opportunities in the area of image bank development for the industry, adaptive technology opportunities, and the numerous benefits, etc. The DG allayed the fears and the concerns of the stakeholders, emphasizing that the regulations are not meant to stifle or strangle the creative marketing processes and connected enterprises.

The DG of ARCON re-echoed the commission’s open-door policy and willingness to engage stakeholders widely in finding common grounds for progress for the benefit of our practice in the light of the pace & dynamism required in today’s marketing communication and technology landscape.

The HASG expressed the need to have in place a new Advertising Standards Panel (ASP) to ensure the representation of all key stakeholders in the vetting and approval process of advertising and marketing materials.

The DG assured that the commission is working with the stakeholders in line with the Advertising Act to have an active and properly constituted ASP. He mentioned that some sectors are yet to send the names and profiles of their representatives to ARCON. The DG assured the HASG that the process will be completed within the upcoming month with the support of key stakeholders.


Advertising Industry Colloquium: “Harnessing Emerging Technologies for Sustainable Advertising

Education and Industrial Excellence in Nigeria”

The Second Annual Advertising Industry Colloquium, organized by the Advertising Regulatory Council of Nigeria (ARCON), successfully convened industry leaders, professionals, educators, and students to discuss and explore the theme “Harnessing Emerging Technologies for Sustainable Advertising Education and Professional Excellence in Nigeria.”

The Experiential Marketers Association of Nigeria (EXMAN) had a significant presence at the event with an engaging stand. EXMAN showcased the latest trends and innovations in experiential marketing, demonstrating how immersive experiences can effectively connect brands with consumers. Their stand attracted numerous attendees, providing a hands-on experience of cutting-edge marketing techniques.

A key feature of the event was the robust student engagement facilitated by EXMAN. Students from various institutions, including the University of Lagos, participated in interactive sessions, workshops, and competitions designed to inspire and educate the next generation of advertising professionals.

These activities provided students with practical insights into the industry and the opportunity to network with seasoned professionals.

The colloquium provided ample networking opportunities for attendees. Participants had the chance to interact with industry leaders, share ideas, and forge new partnerships that could drive the advertising industry forward. Alongside EXMAN, other industry stakeholders set up exhibitions showcasing their latest products, services, and technological advancements. These exhibitions offered attendees a glimpse into the future of advertising and marketing.


In addition, it is very important to use this medium to remind us that our Annual General Meeting will be coming up on July 12 to 14, 2024 in the city of Ibadan. Kindly make a priority to attend so that we can have healthy discussions and take rightful decisions that will move EXMAN forward and upward.


Once again, we welcome all of us to this new month and the second half of the year 2024 and wish you good success in your business journey for the remaining part of the year.

Sincere regards

Ndanusa David Amihere

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