A quick rundown of activities in 2024
EXMAN Secretariat:
The EXMAN Secretariat has been actively supporting EXMAN member agencies in the
process of renewing their corporate licenses, ensuring that all agencies meet the
regulatory standards and deadlines set by ARCON. This assistance includes guiding
members through the renewal requirements, providing updates on necessary
documentation, and offering one-on-one support to streamline the process. The
Secretariat’s involvement has been instrumental in helping agencies navigate
compliance requirements smoothly, demonstrating our commitment to fostering a
professional and well-regulated industry environment.
In addition to assisting with renewals, the EXMAN Secretariat has also been
participating in inspection visits in collaboration with the Advertising Regulatory
Council of Nigeria (ARCON). As part of an industry-wide committee that includes
members from AAAN, MIPAN, and OAAN, the Secretariat joined ARCON for site visits
to agencies in both Lagos and Abuja. These inspections are a critical component of the
corporate licensing process, ensuring that agencies adhere to industry standards
before their licenses are issued.
Through these efforts, EXMAN is proud to contribute to a strong, compliant, and
collaborative industry landscape, supporting its member agencies in maintaining the
highest standards of practice. The Secretariat’s active role in both the renewal process
and inspection visits reflects our dedication to serving our members and upholding
the values of excellence and accountability within the industry.
Planned Activities for EXMAN in 2025
Our planned activities for 2025 reflect EXMAN’s commitment to promoting
professional development and collaboration among its member agencies. These
events are thoughtfully curated to create an ecosystem of continuous learning,
recognition, and networking, ultimately driving the growth of the experiential
marketing industry in Nigeria.
Here is a summary of some of the key activities and their significance:
✓ Brand Experience Summit (BEX)
Date: 18th–19th July 2025
Venue: Balmoral Convention Center, Sheraton Ikeja, Lagos
The Brand Experience Summit serves as a premier platform for industry leaders,
creatives, and professionals to exchange insights, trends, and best practices. This two
day event promises to spark innovation and redefine brand engagement strategies.
By focusing on cutting-edge experiential marketing tools, the summit reinforces
EXMAN’s commitment to setting benchmarks for excellence.
✓ EXMAN AGM/EXMAN Awards Night
Date: 19th July 2025
Venue: Balmoral Convention Center, Sheraton Ikeja, Lagos
The Annual General Meeting (AGM) is a pivotal event where member agencies
converge to assess the year’s progress, set goals, and make strategic decisions for the
association’s future. The accompanying Awards Night celebrates the creativity and
achievements of member agencies, fostering healthy competition and recognition of
outstanding work in experiential marketing.
✓ EXMAN Learning (Quarterly Training)
These training sessions are designed to enhance the skills and knowledge of
professionals in the industry. By addressing contemporary challenges and exploring
innovative solutions, the sessions ensure that member agencies remain at the
forefront of experiential marketing practices. They provide an excellent opportunity
for networking and peer learning.
✓ EXMAN Day
Date: 30th April 2025
EXMAN Day is a celebration of the association’s unity and achievements. This event
brings together agencies in a relaxed setting, promoting camaraderie and
strengthening the professional community. It also serves as a platform for
brainstorming new initiatives and fostering a sense of belonging among members.
✓ X On the Beach
Date: 17th October 2025
X On the Beach will be an exclusive day of fun and relaxation for EXMAN member
agencies. Set against the serene backdrop of a beach venue, this event is designed to
help members unwind from the year’s pressures while enjoying team-building
activities and recreational experiences. It’s a time for camaraderie, laughter, and
forging deeper personal and professional relationships within the EXMAN community.
Just to mention a few events scheduled for the year, these events are designed to
foster collaboration, professional growth, and camaraderie among member agencies.
As usual, I would like to thank you all for your continued support over the past year
and I | the EXCO look forward to your continued support through 2025 as ONLY
together can we make EXMAN a force within the industry.
Tolulope A. Medebem
For: EXMAN
