Welcome to February – The Month of Love!

Dear Colleagues,

 

Welcome to February – The Month of Love!

As we embrace the month of February—often celebrated as the Month of Love—we are

reminded of the essence of connection, trust, and meaningful engagement, all of which are

fundamental to the work we do as experiential marketers. Just as love nurtures relationships, so

does our ability to create immersive brand experiences that resonate deeply with consumers. This

month, let’s continue to infuse passion and creativity into our craft, ensuring that brands and

consumers build lasting bonds through the power of experience.

 

EXMAN Agencies Undergo Corporate License Inspection

EXMAN remains committed to ensuring that our member agencies operate in compliance with

industry regulations and uphold the highest professional standards. As part of this commitment,

the Secretariat has been actively supporting agencies in renewing their corporate licenses,

ensuring full adherence to Advertising Regulatory Council of Nigeria (ARCON) guidelines.

Recently, some EXMAN agencies underwent corporate license inspections, led by ARCON in

collaboration with key industry associations such as the Association of Advertising Agencies of

Nigeria (AAAN), the Media Independents Practitioners Association of Nigeria (MIPAN), and the

Outdoor Advertising Association of Nigeria (OAAN). These inspections are a critical step in

ensuring that agencies meet industry standards before licenses are issued.

The corporate license inspection exercise will continue in the coming months, and we encourage

all member agencies to remain proactive in meeting regulatory standards. The EXMAN Secretariat

remains available to provide guidance, assist with documentation, and ensure a seamless

compliance process. By working collaboratively with industry stakeholders, EXMAN reaffirms its

commitment to professionalism, compliance, and the growth of the experiential marketing sector.

 

EXMAN Awards & Gala Night 2025

Mark your calendars! The much-anticipated EXMAN Awards & Gala Night 2025 is set to take place

on Saturday, July 19, 2025, at the Balmoral Convention Center, Sheraton, Ikeja, Lagos.

The EXMAN Awards for Excellence is our industry’s premier event, designed to celebrate

outstanding creativity, innovation, and execution in experiential marketing. This year, we are

committed to elevating the experience, making it a landmark celebration of excellence in

consumer engagement.

We strongly encourage all member agencies to submit their best work and seize this opportunity

to gain industry recognition, showcase groundbreaking campaigns, and celebrate achievements

alongside peers and industry stakeholders.

Key details to note are:

  • Eligibility: Only member agencies who have fully paid their annual

EXMAN dues for 2025 are eligible to submit entries

  • Submission Period: Entries submission open on February 3, 2025, and

close on April 3, 2025

  • Entry Format: All entries must be submitted in Video, Power Point or

Word Document

  • Cost per Award Entry: The cost for each award entry is N80,000

Other details are in the email shared by the secretary, the secretariat will also be available for

further clarification if required.

 

EXMAN Learning: Operations Management Training

Continuous learning is key to sustaining excellence in our industry. We are pleased to announce

our upcoming EXMAN Learning Training on Operations Management: “Transform Your Operations

and Unlock Growth”, scheduled for Thursday, February 27, 2025, at the EXMAN Secretariat.

This training will provide invaluable insights into optimizing agency operations, improving

workflow efficiency etc. We encourage all member agencies to enroll their teams and take

advantage of this knowledge-sharing opportunity.

For registration and further details, please contact the EXMAN Secretariat.

 

Global Trade & Tariff Issues: Potential Implications for Nigeria

On the international front, ongoing trade and tariff tensions between the United States and its

neighboring countries have raised concerns across multiple industries, including marketing and

advertising. While these issues may seem distant, their ripple effects can impact Nigeria’s

economy and, by extension, the experiential marketing landscape.

 

Potential implications may possibly include:

  • Supply Chain Disruptions: Higher costs on imported materials and branded merchandise

used for activations.

  • Budget Adjustments: Multinational brands operating in Nigeria may reassess marketing

budgets due to economic uncertainty.

  • Shift to Digital-First Engagements: With cost pressures mounting, brands may explore AI

driven and technology-based experiential campaigns as cost-effective alternatives etc

As an industry, we must stay agile, anticipate these global shifts, and explore innovative, locally

driven solutions to maintain the effectiveness of our activations.

 

A Note of Encouragement

As we navigate an ever-evolving business landscape, let’s remember that challenges often bring

opportunities for growth. Whether it’s adapting to regulatory changes, global economic shifts, or

operational hurdles, the key lies in resilience, innovation, and collaboration. EXMAN remains

committed to supporting our members every step of the way.

Let’s keep pushing boundaries, creating remarkable brand experiences, and reinforcing the value

of experiential marketing in Nigeria. Wishing you all a successful and fulfilling month ahead!

 

Warm Regards

Angela Ukara-Makinwa

Vice President EXMAN

 

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