Experiential Marketing Management Programme (EMMP 1) May 2-3, 2024

The Experiential Marketing Management Programme is a collaboration with Lagos Business School, below are the details for your Information.

Experiential Marketing Management Programme (EMMP 1)

In a bid to drive sustainable marketing practice in Nigeria and Africa, Lagos Business School (LBS) in collaboration with Experiential Marketers Association of Nigeria (EXMAN) is pleased to announce the 1st edition of the Experiential Marketing Management Programme (EMMP 1) holding from May 2nd to 3rd, 2024, at the Lagos Business School Lekki Campus.

The practice of experiential marketing has gained significant dominance in modern-day marketing communication. Brands and marketing practitioners continue to look towards experiential marketing in building memorable customer experiences, especially as technology and customer behaviour continue to evolve. Marketing professionals and executives need to bridge the knowledge and skill gap among its members to meet the current market demands.

The Experiential Marketing Management Programme (EMMP) is designed specifically with the four major practice groups (client services, strategy, creative, and operations) in mind to ensure that marketing professionals deliver unique and differentiable brand experiences.

The programme is designed to leverage LBS’s renowned faculty and industry experts, drawing upon many of the same concepts that are taught in various executive and custom programmes.

Programme Objectives

• Learn the power dynamics in experiential and leverage networks.

• Develop stakeholder management skills to build trust and create effective experiential marketing communications.

• Learn modern experiential marketing methods

• Understand what motivates brands and customers and how to design sellable marketing experiences.

• Define member’s path to success and what achievement and client happiness mean for them.

• Build emotional intelligence muscles


Date: May 2nd and 3rd 2024

Venue: Lagos Business School

Duration: 2 days

Programme fees.

Members: N170,000

Non-Members: N250,000


Please register for this course via link below


Registration Link: http://lbs.edu.ng/link/EMMP2024

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