Welcome to October – Our Independence Month!

Dear Colleagues,

Welcome to October – Our Independence Month!

As we celebrate Nigeria’s Independence, let’s reflect on the need for freedom in our work. It’s time we move away from accepting just any job to put bread on the table. Instead, let’s demand respect for our craft and insist on work that is exciting, makes sense, and pays what we deserve.

Together, we can achieve the freedom to do what we love—with dignity and pride. Happy Independence!

SECRETARIAT

EXMAN Student Internship Program: Shaping the Future of Experiential Marketing

On September 18, 2024, we officially launched the EXMAN Student Internship Program to introduce students to the dynamic world of Experiential Marketing. This initiative offers agencies access to top talent and provides students with invaluable hands-on experience.

Several member agencies have already benefited from hosting interns, and we encourage more to join in. Interns bring fresh ideas and energy that can greatly enhance your team’s creativity. This is our chance to shape the next generation of Experiential Marketers.

ARCON

Reminder: National Advertising Conference 2024

A quick reminder to register for the National Advertising Conference 2024, from November 13th to 15th. Don’t miss our own Olayiwola Jegede, MD of iMind Experience, as a featured speaker.

Early Registration (Until October 14th): ₦150,000

Late Registration (From October 15th): ₦180,000

Let’s show up, network, and represent our industry! Growing Nigerian brands through meaningful experiences…

Clarification from ARCON: Corporate License Inspection Fees

On September 20, 2024, ARCON clarified the Corporate License Inspection Fees. Licenses are now valid for three years, reducing the administrative burden of annual renewals. The inspection ensures that all organizational submissions are verified, making the process smoother and more efficient.

EXMAN LEARNING/TRAINING

EXMAN CEO & CFO Seminar 2024: Business Sustainability in Times of Uncertainty

On September 26, 2024, EXMAN hosted its CEO & CFO Seminar on navigating business

sustainability in uncertain times. Led by Mr. Gbenga Badejo, the seminar highlighted the importance of:

  • Financial Discipline: Focus on profitability over mere growth.
  • Scenario Planning: Be flexible in strategy to handle economic volatility.
  • Diversification & Innovation: Explore new markets and partnerships.
  • Human Capital Investment: Invest in your people for long-term success.

This seminar provided actionable insights to help businesses thrive despite economic challenges.

Conclusion

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” – Martin Luther King

Let’s soar through the rest of the year, achieving greater heights together. Have a bountiful October!

Angela Ukara-Makinwa

Vice President EXMAN

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