1.0EXMAN | Experiential Marketers' Association of Nigeriahttps://exman.com.ngWelcome to the month of June 2024! - EXMAN | Experiential Marketers' Association of Nigeriarich600338<blockquote class="wp-embedded-content" data-secret="GzrSJiudLQ"><a href="https://exman.com.ng/welcome-to-the-month-of-june-2024/">Welcome to the month of June 2024!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://exman.com.ng/welcome-to-the-month-of-june-2024/embed/#?secret=GzrSJiudLQ" width="600" height="338" title="“Welcome to the month of June 2024!” — EXMAN | Experiential Marketers' Association of Nigeria" data-secret="GzrSJiudLQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://exman.com.ng/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>
https://exman.com.ng/wp-content/uploads/2024/06/EXMAN-LBS-Press-Conference-2024.jpg1080810Dear Colleagues, Welcome to the month of June. May marked the gradual winding down of the first half of 2024, and it also saw the exit of major companies like Kimberly Clark and Microsoft from Nigeria. GSK, Sanofi-Aventis, and P&G made similar announcements in 2023. The departure of these brands raises a pressing question for agencies like ours: what is our future when the brands we promote decide to leave? Despite these challenges, the number of agencies in experiential marketing and other marketing communication sectors continue to grow. As everyone competes for a share of what remains, profit margins may continue to shrink. Will this lead to the closure of some smaller agencies, or will it spark a wave of mergers? Only time will tell. SECRETARIAT LBS/PAU & EXMAN’s Experiential Marketing Management Programme (EMMP1) The inaugural Training and Capacity Development Programme was held on the 2nd and 3rd of May, with 42 participants, 37 of whom were EXMAN members. The comprehensive curriculum covered various aspects of experiential marketing, including strategy development, execution, measurement, and innovation. Renowned industry experts and experienced faculty from LBS led the sessions, which included panel discussions, interactive sessions, and group work, making the program engaging and...