Dr. Rotimi Olaniyan

Dr. Rotimi Olaniyan is the founder of Proximity Experiential Marketing and Chief Executive Officer at Advantage. He is an accomplished marketing professional and entrepreneur with over 27 years of experience covering brand management, field sales, market research, new product development/innovation and integrated marketing communications with work and short project experience in five countries.

He is recognised as one of Nigeria’s leading marketing services providers with strong credentials in the strategy, data base marketing, CRM and marketing communications space. He began his career on the client side where has worked with 3 leading multinationals including Cadbury and Colgate Palmolive both within and outside Nigeria, as well as one of Nigeria’s most reputable integrated marketing services networks.

Over the course of his marketing services career he has been involved in major brand development and marketing communications projects on behalf of clients such as Guinness, Indomie, MTN, Flour Mills, Procter & Gamble, Coca Cola, GTBank, ARM Asset Managers, Promasidor, Reckitt Benkiser, GT Assurance, Etisalat, Leadway Assurance, Kimberly Clarke and Unilever where he secured approximately N1 billion in 3 year commissioning to establish an outsourced field merchandising operation.

He founded Proximity; an experiential and consumer engagement agency in 2008, and in 6 years has built it into a fast growing marketing services group: Advantage where he now locates as the Chief executive officer. Advantage is an agency holding and investment company with investee companies in the marketing services and consumer communications space.

Dr Olaniyan has a first degree in Accountancy from the university of Jos, a Masters in Marketing Management from the university of Lagos, an executive MBA from IESE Barcelona and a Doctorate of Business Administration from Nottingham Business School, Nottingham UK. He has attended several executive management courses including Harvard, and the London Business School where he served as a visiting fellow in 2005.

He is a Fellow and current Vice President and Deputy Chairman of the governing Council of the National Institute of Marketing of Nigeria; a member of the Institute of Direct Marketing UK; and an adjunct faculty member at the School of Media and Communications of the Pan Atlantic University, Lagos where he teaches brand strategy and communications.

Wole Olagundoye

Wole is the former Managing Director, EXP. Under his leadership the agency contributed immensely to the industry through award winning campaigns and high standards for excellence.

With a degree in Agricultural engineering from the Obafemi Awolowo University and an MBA from the Lagos State University, Wole has built a strong career across key marketing and communications domains including Brand Management, Experiential Marketing, Promotions & Events Management, Public Relations, Customer /Client Management. The EXP top man has received many accolades and awards for his excellent work and contributions to the marketing industry as a whole. He was worked on several leading brands including Nestle, Coca-Cola, GE, MTN and Nigerian breweries amongst many others He is a member, Institute of Direct Marketing of Nigeria and the American Marketing Association.

Kehinde Salami

Kehinde is a versatile marketing strategy consultant with considerable experience of integrated marketing communication, wholesale and retail marketing strategies, Idea agent and excellent project management skills.

His experience spans across the European and African Landscape having worked for several reputable blue chips which includes British Airways LE, Heathrow Express, Timberlands UK as well as agency consulting for Unilever Nigeria, Kraft Foods, GSK Nigeria, Coca-Cola, NBC, Flour Mills Nigeria, P&G, MTN, Etisalat, GTBank, FCMB, Stanbic IBTC, GTA, Virgin Atlantic, Dangote, BAT and Diageo (Guinness). His high level consulting and BIG Ideas generating skills across various sectors / category has allowed him to be highly versatile & comfortable in any business environment.
He is married with three children.

Kayode Idowu

A graduate of Pure & Applied Chemistry from Ladoke Akintola University of Technology, Ogbomoso. An alunmi of Lagos Business school

General Manager with over 16 years in the business of Marketing Communications.He is a member of ISES and EXMAN

Kayode has working experience that cut across Towncriers Ltd, FKG2 Ltd, Tequila Events Nigeria Ltd, Silverbird Entertainment.

He has worked on brands like MTN, BAT (Benson & Hedges, ST. Moritz, Rothmans, Pallmall and Dunhill), Guinness, Cadbury, Barcadi, SFH, Western Union, Standard Chartered Bank and De-united foods to mention a few.

He joined Keskese in 2011 and he's presently the General Manager.

Oshinibosi Abiodun

Presently, the Project Marshal and CEO of ABELINIS LIMITED Limited, a Project Intelligent Company in Lagos, Nigeria. He holds a Masters certificate in Six Sigma from Villanova University, USA and also a PMI Certificate as a Project Management Professional. He is a 1998 HND graduate of Mathematics and Statistics from the Polytechnic, Ibadan.

Biodun has over 16 years experience in the marketing world and he is privileged aligning strategic objectives with project delivery on world class brands like MTN, Guinness (FES, GES and Malta), Nestle (Maggi, Milo, and Golden Morn), British American Tobacco (Rothmas, St.Moritz, Pallmall, Benson & Hedges), GSK (Ribena & Lucozade) and Cocacola.

Biodun resigned as the General Manger of IDCL, an integrated marketing communication company after meritoriously adding value as a key player for 7 years. He also worked as an event coordinator at Laface Inc and as a field project coordinator at Tequila Events before joining IDCL in 2004. He is the initiator of Project Shape2lead. A Pan African multi dimensional concept designed to influence, entertain, educate and celebrate excellence whilst positively enhancing mind transformation. Abelini as fondly called, has a strong passion for creativity and entertainment and his marriage is blessed with three lovely children.