Dr. Rotimi Olaniyan
Dr. Rotimi Olaniyan is the founder of Proximity Experiential Marketing and Chief Executive Officer at Advantage. He is an accomplished marketing professional and entrepreneur with over 27 years of experience covering brand management, field sales, market research, new product development/innovation and integrated marketing communications with work and short project experience in five countries.
Over the course of his marketing services career he has been involved in major brand development and marketing communications projects on behalf of clients such as Guinness, Indomie, MTN, Flour Mills, Procter & Gamble, Coca Cola, GTBank, ARM Asset Managers, Promasidor, Reckitt Benkiser, GT Assurance, Etisalat, Leadway Assurance, Kimberly Clarke and Unilever where he secured approximately N1 billion in 3 year commissioning to establish an outsourced field merchandising operation.
He founded Proximity; an experiential and consumer engagement agency in 2008, and in 6 years has built it into a fast growing marketing services group: Advantage where he now locates as the Chief executive officer. Advantage is an agency holding and investment company with investee companies in the marketing services and consumer communications space.
Dr Olaniyan has a first degree in Accountancy from the university of Jos, a Masters in Marketing Management from the university of Lagos, an executive MBA from IESE Barcelona and a Doctorate of Business Administration from Nottingham Business School, Nottingham UK. He has attended several executive management courses including Harvard, and the London Business School where he served as a visiting fellow in 2005.
He is a Fellow and current Vice President and Deputy Chairman of the governing Council of the National Institute of Marketing of Nigeria; a member of the Institute of Direct Marketing UK; and an adjunct faculty member at the School of Media and Communications of the Pan Atlantic University, Lagos where he teaches brand strategy and communications.
Wole is the former Managing Director, EXP. Under his leadership the agency contributed immensely to the industry through award winning campaigns and high standards for excellence.
Kehinde is a versatile marketing strategy consultant with considerable experience of integrated marketing communication, wholesale and retail marketing strategies, Idea agent and excellent project management skills.
He is married with three children.
A graduate of Pure & Applied Chemistry from Ladoke Akintola University of Technology, Ogbomoso. An alunmi of Lagos Business school
Kayode has working experience that cut across Towncriers Ltd, FKG2 Ltd, Tequila Events Nigeria Ltd, Silverbird Entertainment.
He has worked on brands like MTN, BAT (Benson & Hedges, ST. Moritz, Rothmans, Pallmall and Dunhill), Guinness, Cadbury, Barcadi, SFH, Western Union, Standard Chartered Bank and De-united foods to mention a few.
He joined Keskese in 2011 and he's presently the General Manager.
Presently, the Project Marshal and CEO of ABELINIS LIMITED Limited, a Project Intelligent Company in Lagos, Nigeria. He holds a Masters certificate in Six Sigma from Villanova University, USA and also a PMI Certificate as a Project Management Professional. He is a 1998 HND graduate of Mathematics and Statistics from the Polytechnic, Ibadan.
Biodun resigned as the General Manger of IDCL, an integrated marketing communication company after meritoriously adding value as a key player for 7 years. He also worked as an event coordinator at Laface Inc and as a field project coordinator at Tequila Events before joining IDCL in 2004. He is the initiator of Project Shape2lead. A Pan African multi dimensional concept designed to influence, entertain, educate and celebrate excellence whilst positively enhancing mind transformation. Abelini as fondly called, has a strong passion for creativity and entertainment and his marriage is blessed with three lovely children.